WINTER 2025 15 Ron Carter, Christi Carter Urschel, Linda Carter, and Dr. Adam C. Wright ENGAGING THE MARKETPLACE The legendary love that Ron and Christi’s parents maintained for their city—and the people who live there—is as well-known as their faith in Jesus. Don and Linda became significant and influential figures in the Dallas marketplace through sports, as well as philanthropy. Don, who will forever be remembered by those who knew him (and his cowboy hat!) as the “Original Maverick,” was instrumental alongside Linda in bringing the Dallas Mavericks professional basketball team to DFW, as well as the Dallas Sidekicks professional indoor soccer team. “The Carter family’s exceptional generosity, rooted in an enduring legacy of faith, will shape the future of our students through the Carter School of Business for generations to come,” said Dr. Adam C. Wright, president. “The Carter School of Business will forever stand as a testament to Don and Linda Carter’s unwavering belief in the transformative impact of Christian higher education. We are deeply grateful for the vision and trust the Carter family continues to place in DBU to produce future leaders marked by wisdom, ingenuity, work ethic, and integrity for years to come.” The Don and Linda Carter School of Business will continue producing graduates who engage the global marketplace as agents of change and who integrate faithdriven values and mastery of business disciplines. Built on the foundation of a devoted family’s love for Christ, this addition to our University will strengthen our commitment to produce Christ-centered servant leaders who serve others for the glory of God in the global marketplace. The legendary love that Ron and Christi’s parents maintained for their city— and the people who live there—is as well-known as their faith in Jesus.
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