63 youth and communities develop healthy habits through summer camps, neighborhood fundraising events, and its WinShape Centre Foundation.24 The definition of CSR can widely vary in the industry,25 but CSR programs largely arose in the mid-20th century as corporate dangers to the community continued to raise concerns towards the human population.26 The role of business leaders and corporate behaviors towards communities first evolved in the literature during the 1930’s and 1940’s, but the concepts of CSR and programs did not develop until later decades.27 Yet, modern CSR programs help businesses and institutions deal more ethically with their finances, business ventures, and human resources, as well as navigate human relationships and treatment of the marginalized, which can even result in financial success for a corporation.28 Not only do these ventures allow greater access to higher-quality products for the poorest of the poor, but CSR also helps to ensure sustainability, increased jobs, and greater economic and environmental care in rural communities.29 CSR programs should be enacted for the purpose of making a genuine difference in the world and increasing other people’s well-being, which help mediate the pursuit of profit with the pursuit of higher ethics and morality in society.30 CSR initiatives often come at a heavy cost to the organization, yet produce more holistic and beneficial results in the lives of other people, the community, and the environment. Though propagating CSR programs towards societal good is completely and utterly at the will of business leaders and executives in the workplace, corporate leaders may find that Gen Z could become one of the strongest allies of CSR in future years. The future of CSR is largely dependent on how the next workforce-entering generation, Gen Z, comes to view their social responsibility towards others, the world, and industry in light of its own generational identity, values, characteristics, and stereotypes—which is developed early in life. PSYCHOLOGICAL MODELS OF GEN Z ATTITUDES AND BEHAVIORS In regard to the social and psychological constructs of the human mindset, Reasoned Action (RA)31 and Planned Behavioral (PB)32 models establish a connection between personal attitudes, beliefs, and social FORMATIVE ATTITUDES AND BEHAVIORS OF GENERATION Z
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