27 strengths, weaknesses, opportunities, and threats to identify successful strategies.34 Types of Strategies. There are four main strategies related to strategic management: functional-level strategies, business-level strategies, global strategies, and corporate-level strategies.35 Each strategy type implemented should be congruent with other strategies used by an organization. According to Hill et al., “When combined, the various strategies pursued by a company should constitute a complete viable business model.”36 The following sections will discuss each type of strategy used in strategic management. Functional-level strategy. The functional-level strategy focuses on improving the operations of an organization. Leaders evaluate efficiencies and effectiveness of the organization’s processes by function such as marketing, product development, or customer service. Business-level strategy. The business-level strategy is essential for assessing an organization's competitive advantage within its market. This strategy focuses on how leaders define the overarching strategy that guides the organization’s industry. By analyzing this strategy, leaders can better understand how effectively the organization meets consumer needs and positions itself against competitors.37 Global strategy. Organizations planning operations beyond their country’s borders focus on global strategy. Global strategy requires leaders to consider how globalization impacts the environment and their organization.38 Steger defined globalization as “the intensification of social relations and consciousness across world-time and world space.”39 A global strategy allows leadership to strategically plan for their organizations to grow and prosper globally.40 Corporate-level strategy. Corporate-level strategy involves an organization selecting specific actions to gain a competitive advantage through managing different business units. Executives must manage various businesses across several industries and markets, requiring strategies to maximize business efficiency and cooperation. Corporate-level strategy utilizes synergy to ensure two or more business units operate effectively STRATEGIC SPIRITUAL LEADERSHIP
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