Kyle Allison, D.B.A.

Assistant Professor of Marketing

Dr. Kyle Allison, renowned as The Doctor of Digital Strategy in his professional circle, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, marketing, digital analytics, and digital marketing. With a track record spanning more than two decades, during which he worked up to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service.

Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. In the academic arena, Dr. Allison has been teaching for close to a decade at various institutions in marketing, digital marketing, analytics, and strategy. He has taught both undergraduate and doctoral level students, including being a chair for Ph.D. and doctoral business programs.

As an author, Dr. Allison has significantly enriched the literature on business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives.