Marketing Major (BBA)
The Bachelor of Business Administration in Marketing (BBA Marketing) focuses on educating students in all aspects of the marketing industry, including sales, advertising, communications, brand management, digital marketing, market research, and social media. This program offers students the opportunity to learn how companies utilize their marketing resources to increase profits, gain a broader customer base, and enhance customers’ loyalty. The faculty at DBU instruct from both academic and industry perspectives, having worked in large advertising firms, marketed their own businesses, and served in the marketing departments of many of the world’s largest companies. DBU's Marketing program includes a lot of hands-on experience, including the National Collegiate Digital Marketing Championship.
- Total Credit Hours: 120 Minimum
- Program Length: 4 Years (average) for full-time students
- Course Descriptions
- Designed to Meet Your Needs
- Business Minors >>
The purpose of the major in Marketing is to equip students with an exceptional, Christ-centered education in marketing so that they can become ethical leaders in the global economy. We help students translate theory into practice with a focus on serving the needs of others. Our approach seeks to integrate the latest research with the timeless truths of Scripture to help students navigate the marketing and business world from a Christian perspective.
"DBU stands out in marketing education by blending traditional academic rigor with a faith-based perspective. We prioritize ethical considerations and social responsibility in marketing practices, offering students a well-rounded understanding of the field and fostering practical learning experiences, internships, and industry connections. We aim to ensure our graduates are equipped with the skills and knowledge needed to excel in today's competitive marketing landscape."
- Sandra Crawford Williamson
Assistant Professor of Marketing; Marketing Department Chair
Designed to Meet Your Needs
Course Convenience
DBU offers classes in a variety of formats, including:
- In-Person
- Hybrid (Classroom and Online)*
- Online*
*Selected courses are available in the formats listed. View the current Schedule of Classes for specific courses.
Classes Start
Generally, classes begin four times a year:
- Spring
- Summer
- Fall
- Winter
Degree Plan
Travel Opportunities
In addition to mission trips, DBU periodically offers students travel opportunities to earn course credit.
Program Testimonials
Rachel Gerich
"Having the opportunity to obtain my Business Marketing degree at DBU has been the biggest blessing. Building a foundation for your life starts in college, which makes DBU an easy choice since I know I am equipped both professionally and personally. There is no other school that allows you to know each of your professors personally, be poured into by amazing mentors and step into the corporate world with confidence."
Alec McKisic
"I couldn't have asked for a better place to be equipped for my marketing career than DBU. The experiences and opportunities at DBU are unmatched, and everyone reminds me that Kingdom values are needed as much in the workplace as they are in ministry. I can be a professional in the business world while advancing God's Kingdom at the same time. On University Hill, it's about more than just being a Patriot; it's about being a disciple of Jesus."
Alec McKisic currently serves as a Digital and Social Content Associate for the Pittsburgh Steelers
Sembree Yeary
"My time at DBU has been better than I ever imagined it could be. As I take marketing courses, learning from some of the best professors who implement a Christian worldview into everything they teach is preparing me to enter the workforce with all of the necessary tools for success. The business school has offered me the opportunity to learn about multiple areas of business so that I can better understand consumers and grow a business while pursuing them all for the Kingdom of God."
